Positioning Document
Positioning document is one pager crisp and clear articulation of the following:
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Overall Problem
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Ideal Solution
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Positioning Statement
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Product Description
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Problem-oriented Features
Example of Positioning Document for Product Minder™
For: Product team members who have trouble tracking the status of market problems and field requests
Problem
There’s a problem in the industry today. Product team members in high-tech companies are overwhelmed by feature ideas and product requirements from inside and outside their company. Yet there are few tools available to manage the paperwork. Many product managers create their own database or spreadsheet to keep track of the requests. Some use a paper system. None are satisfied with the result.
Solution
The ideal solution would capture feature requests and track them through the development process.
Positioning Statement
Manage the product requirements, without all the paperwork. Stay focused on the business and market needs while keeping your stakeholders informed and in synch.
Description
Product Minder™ manages product paperwork. Product teams and other stakeholders can see the status of all product projects including action items, planned delivery date, deviation from the plan, and requirements pending specifications. Product team members can determine release features using algorithms based on market size, customer impact, and effort with user-defined weightings.
Problem-Oriented Features
Instant Requirements. Create a requirements document on-demand with estimated production time for a given feature set.
Idea Store. Collect product features from all different inputs including internal ideas, channel requests, customer enhancements, proposals, and more. Templates provided for:
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Onsite calls
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Contractual commitments
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Enhancement ideas
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Requirements
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Win/loss reports
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Competitive offerings
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Specifications
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Additional forms that can be defined
Auto Feedback. Report status information to the original requestor via:
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Email
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Mail merge
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On-demand query
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Web report