Design is an easy one for most people Steve Jobs comes to mind, but I love this quote because this quote is really what is hard about design.

“ You have to work hard to make your thinking clean to make it simple”

-Steve Jobs

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This is what you realize that you have to spend a lot of effort to create that clean simple experience and a lot of iterations and that is when you are doing design really well. When you look at the products, they look so simple, they look so obvious but actually, the work it takes to get there is incredibly difficult.